Continued Studies - 07/11/2006 ("We can do that, too!" further Rock & Roll stagnation)

CONTINUED STUDIES

Of

David A. Archer

02/15/1968

Observations

And

General Philosophy

(r.f.p.p.s.h.)

02/16/2006 ~ 07/19/2006

07/11/2006

Another example in the modern day where it is that said consumer mentality has firmed itself and its effect - is yet again within entertainment - though differently than the examples I have already proposed. This being in the massive conglomoration within the music industry - thus producing an effect which exemplifies a version of said stagnation.

It is that most radio programing is dictated from the larger music industry companies - while, I might note - the radio station still must pay performers residuals which are remitted to the given agencies to then distribute as per radio air play.

As a side note, since it is that such is the consistency, then why is it that the record companies should not cover the overhead and operating costs of those radio stations they dictate to - which essentially makes them an extension of the marketing areas within the larger music companies?

This obviously results in a situation where musical performers are forced to produce what the larger music companies want people to hear, or not have any exposure.

On the larger levels this may be seen as a consistency and form of market prodictability , but at the more individual and more social levels, this produces a laughable void and a form of that stagnation (within something designed to combat that stagnation to begin with) - then further that illusion of finite realm - when really, there is great variety to be experienced.

Without falling into a business discussion, I will state that an introduction of more choice variety at community levels would actually serve to stimulate the industry itself. But within such introduced mediums is the danger of falling into the same progression in gaining popularity, then becoming wanton of greater market share.

I believe such a tendency is as result of that imposed, linnear mind set. Immediately this would pose an apparent problem with the market share and those larger interests - only so far though, within that similar competative mind set.

I am not claiming or trying to propose some entertainment marketing - only illustrating yet another form of that stagnation (and consistency within that process described - amplified within modern society ). And further citing another place where the consumer mind set has began to force itself into stagnation - where actual cultivation would have considered less focussed consumer tendencies within the social atmosphere of production.

It isn't as though other options aren't out there for people to choose from for their listening pleasure. Especially with modern communications and the formats offered within it.

In those developments and with the limited consumer - rat feeder ways to address that effect (firstly on their markets) - it looks to have even hieghtened the effect of stagnation in the desperate consumer like reactions those developments imposed.

Instead of tilling the soil, it seems they have planted plastic foiliage so to speak - which in turn has a stagnating effect on much of the naturally existing diversity within such a social structure and dynamic..

Again, perhaps such is the desired result at that larger level - but it is obvious that such must be maintained in ways beyond automation and conformity to templates.

In some sense, it is that cultivation idea which is most forgotten in the consumer mentality.